Zero to Sales

The 3-day product launch class

See pricing
DEVLAUNCHGet the class

From internal tooltoreal sales.

How we packaged VideoFlow, built the marketing, launched the campaign, and created a system that turned demos into customers—in three days.

See the launch playbook Read the story
3D video product interface
3D launch rocket
3D email automation
3D sales receipt

3

Days to launch

0+

Product sales

0+

Live demos

Create the product✦Package the story✦Build the page✦Launch the campaign✦Automate the journey✦Make the sale✦

The real story

This wasn't a fake challenge built for content.

VideoFlow had lived inside our own workflow for months. The three-day sprint was about turning what already worked into something the market could understand, experience, and buy.

Day 01Package

Turn the internal tool into a product.

We stopped treating VideoFlow like a private utility and made the offer legible: who it was for, what they owned, and why it mattered now.

Day 02Publish

Build the proof and the path to buy.

We shipped the marketing site, recorded the demos, tightened the positioning, and connected every click to a measurable next step.

Day 03Launch

Put the campaign in motion.

We launched, automated the follow-up, watched real behavior, and adjusted the message while interest was still hot.

The launch system

Four moves.
One launch.

The class turns our messy, real launch into a repeatable sequence you can use for the product already sitting in your notes, repo, service, or workflow.

MOVE 01

Find the product hiding in your workflow

Start with a useful thing you already built, used, or repeated. We show you how to identify the part worth packaging—and what to leave out.

Internal utility → sellable outcome

The automation layer

Every interaction starts the next right conversation.

You'll see how we connected demo signups, product activity, email campaigns, purchase intent, checkout, delivery, and follow-up into one journey.

Demo access / behavior events / email sequences / purchase intent / delivery / upsell

Lifecycle sequenceVideoFlow launch

Demo requested

Lead verified · access sent

00:00

Product explored

5 events · 2 edits · export

00:14

Follow-up triggered

Use-case email · proof attached

02:30

Purchase completed

Delivery + next offer queued

1 day

Inside the class

The whole launch, without the highlight reel.

Strategy, screens, copy, numbers, automations, and the decisions we'd make differently next time.

LESSON 01+

The product inside the product

How to pull a focused paid offer out of an internal tool without rebuilding everything.

LESSON 02+

The one-page launch brief

The positioning decisions that make your site, demo, and campaign easier to create.

LESSON 03+

A page that does real selling

Hero structure, proof, objections, pricing, and the interactions that keep people moving.

LESSON 04+

The demo conversion loop

How we turned more than 100 demos into measurable intent instead of anonymous traffic.

LESSON 05+

Launch-day campaign stack

The messages, channels, timing, and feedback loops we used during the first 72 hours.

LESSON 06+

Lifecycle automation

The interaction, email, campaign, delivery, and upsell systems behind the launch.

Choose your access

Build it.
Then sell it.

Lifetime access. Practical materials. No bloated course library you'll never finish.

Standard

The launch playbook

Self-paced
$49one time

The complete class and roadmap for turning a useful idea into a launchable offer.

  • Full Zero to Sales class
  • PDF launch roadmap
  • VideoFlow launch case study
  • Lifetime access
  • Private VideoFlow offer after purchase
Get Standard — $49

Pro

Launch with Aaron

Best value
$197one time

The playbook, working files, and a private session to turn the system into your launch plan.

  • Everything in Standard
  • Launch brief boilerplate
  • Landing page + campaign boilerplates
  • Lifecycle automation starter
  • 30-minute 1:1 coaching call with Aaron
  • Private VideoFlow offer after purchase
Go Pro — $197

Scheduling link delivered after purchase

Optional VideoFlow offer

Every student unlocks a private post-purchase offer for VideoFlow. Learn the launch system first, then decide if you want the actual product that inspired it.

Meet VideoFlow

Questions, answered

Before you launch.

No. VideoFlow is the case study, but the system works for digital products, services, templates, classes, and tools. The common thread is packaging a useful outcome and giving people a clear path to buy.

This offer is designed around class access you can watch on your schedule. Your purchase includes the materials listed in your tier.

Pro includes the practical launch assets we use to move faster: a launch brief, landing-page structure, campaign map, and lifecycle automation starter.

Pro buyers receive a scheduling link after purchase for one private 30-minute call with Aaron. Bring your product, offer, page, or launch plan and leave with a prioritized next move.

No. Both tiers unlock a private post-purchase VideoFlow offer. It is optional and separate from the class, so you can learn the system without buying the product.

Not at all. The class will help you decide what to package, what proof you need, and what the smallest launchable version should include.