Content Engine: a standalone studio from brief to approval
Keep client facts, creative direction, editable content and exact-version reviews together in your own standalone studio.
Content Engine is now a standalone app for agency content work. Give each client a separate workspace, agree on the direction before making a batch of assets, and keep the evidence close to the work. You get the creative studio, client reviews and connected social scheduling without a Seedly installation.
- Build a client playbook with approved facts, source references, voice and wording rules.
- Plan campaigns with a guided brief, reusable production recipe and an approved direction.
- Create copy, designs and video, then review exact post revisions before scheduling.
Give every client a useful playbook
A brand voice is only part of the context. Save the audience, their objections, required wording, phrases to avoid, and examples of what works or does not work. Add approved facts with their source and an expiry date when an offer is time-sensitive.
New generations receive the current client playbook. When you update the guidance, the app requires fresh brief and content reviews rather than treating an old approval as permission for changed work.
Agree on the direction, then make one piece at a time
The campaign desk asks for the audience, objective, offer, main message, call to action and creative direction. Start from an offer launch, a customer story or a three-hook experiment, then adjust the deliverables. You can save an incomplete brief and come back to the gaps.
After the brief is approved, the focused workspace keeps it beside the draft. Send the prepared prompt into Studio Chat when you want AI help; the prompt includes the approved context, and you still choose when to submit the request.
Catch avoidable mistakes before review
Preflight flags placeholders, missing required wording, restricted phrases, unsupported numbers and expired evidence. A draft can still be saved while you work, but blocking issues must be fixed before approval and publishing.
Preflight is a checklist, not a fact-checking service. A matching number does not establish the meaning of a claim. A person still reviews the source, copy, spelling, visual details and final offer. Source links are not fetched automatically, and words inside images are not inspected.
Keep the creative tools and the client review together
The studio includes layered designs, editable text and shapes, saved templates, media storage and a video timeline. Connected generation can help with copy, images, video and transcription.
Send a saved post revision to a client through an expiring review link. Their decision applies to that version; changes to copy, media or destinations require another approval. Connect your own Zernio account to schedule approved posts and review delivery status.
Run the studio on your own setup
Content Engine is a source download in the All Access library. It has its own sign-in, client workspaces, database and media storage, with no Seedly installation required. The package includes setup, operations and integration guides.
Use your own hosting and supported provider accounts. Provider usage and hosting costs are separate. The app runs as one server process with persistent storage; Docker handles isolated media exports. Connect and test the services you intend to use before working with live client campaigns.
Try it in your own workspace.
- Open Content Engine in the portal and download the source ZIP and integrity manifest. Follow the included README to install and start it.
- Create your owner account and a client workspace. Add the client’s voice, approved facts and wording rules to Client playbook.
- Open Campaign desk, choose a production recipe, complete the brief and approve the direction.
- Draft the deliverables, fix preflight issues and request a client review from Publishing. Configure your own provider accounts when you are ready to use generation or scheduling.