Guide · AI employees
How to Review an AI Marketing Draft Without Rewriting All of It
Check audience, claims, structure, and voice in a useful order, then give specific feedback the writer can act on.
A draft arrives, you dislike the opening, and twenty minutes later you've rewritten the whole thing. That's an expensive review process. Before changing sentences, work out whether the draft has the right message. A few specific decisions can prevent a lot of unnecessary editing.
Check who the draft is talking to
Read the opening and ask whether the intended reader would recognize their situation. An email for an existing customer shouldn't spend its first three paragraphs introducing your company. A comparison article should acknowledge what someone is trying to choose.
Look for an action the reader can take after reading. If the brief asks for replies and the draft pushes a checkout link, the mismatch starts at the assignment level. Correct that before adjusting tone. Otherwise you may polish a piece that does the wrong job very well.
Mark claims before style
Underline each statement about price, features, timing, included services, or results. Find the source for each one. A phrase such as "ready in minutes" still makes a promise, even if it feels like harmless marketing language.
Watch for claims made by implication. A screenshot of a custom setup can suggest that every buyer gets that exact setup. A case study can sound like a typical result if attribution disappears. Keep distinctions the reader needs, and put them beside the relevant claim instead of hiding them at the bottom.
Read the draft aloud
Long strings of abstract nouns are easier to hear than to spot. "Accelerate operational transformation" may survive a quick scan. It sounds strange when you imagine saying it to a customer. Replace it with the actual action: review inquiries, assign the next task, or send a draft for approval.
Also check for sentences that could describe almost any product. Delete one and see whether the meaning changes. If nothing is lost, the sentence probably wasn't helping. Keep the details that make this offer or example specific, even if they're less dramatic than the opening line.
Give feedback with a reason
Compare these two notes: "Make this more human" and "The first paragraph sounds like an announcement to strangers, but these recipients already bought the product. Start with what changed for them." The second note identifies a problem and a direction without dictating every word.
For a hypothetical software update email, your review might ask the writer to move a new export option into the first paragraph, remove an unsupported time-saving claim, and replace three vague benefit bullets with one example. Those are concrete edits the next version can satisfy.
Review the final version in context
A good body can still fail inside a poor subject line or beside the wrong image. Check the complete piece in the format readers will receive. Follow the links. Read the button label next to the paragraph above it. On a small screen, make sure a necessary explanation hasn't become easy to miss.
Keep the approved version with the review notes. The useful outcome is a clearer piece of writing and a better brief for next time. If you're correcting the same issue repeatedly, add it to the source instructions with an example of what good looks like.